About Us
Dealers Auto Auction of the Rockies has been part of the Colorado Automotive Community since 1995. We were founded by industry leaders Brad Sturgeon and Bill Baker because they saw something missing in the auction world, partners not customers.
We strive to move our partners, big and small, forward with our simple approach, one call gets it done. We understand that our partners are business owners too and have needs outside of our auction, so we developed programs and services to help them focus on their business while we take care of all the details. Our services include an onsite Transportation company, In-house Mechanic & Reconditioning facility, Title Services, Dedicated Sales Team, and access to every level of our staff including our owners.
Technology is an important aspect of our business. We continue to incorporate technology in every aspect, from online auction capabilities through Edge Pipeline to detailed condition reports with high resolution pictures. We also understand that with technology the human aspect can get lost so we try our best to balance this. One way we do this is by printing bidder badges so we can say hi and ask how things are going. It helps us put a face to our partners.
Dealers Auto Auction of the Rockies would love the opportunity to partner with you and help drive your bottom line. Contact us today and see why we are Colorado’s #1 Independent Auto Auction!